Monday, November 22, 2010
1.) Soften your butter to room temperature before creaming it with your sugars. It's never really recommended to soften in the microwave so if you need to soften it quickly, you can cut it up or grate it and it'll soften much quicker. I always use butter for the flavor but sometimes when I want a really tender cookie, I add just a little shortening. Because shortening has no water, while butter does. Water can mix with the flour forming glutens that make a tougher cookie.
2.) I love love love chewy cookies! To make cookies chewier, try just using the yolk of an egg and not the whites, only using brown sugar and baking it a couple minutes less than the recommended baking time. Also, when you cream the butter and sugar, be careful not to cream it too much, incorporating a lot of air into the cookie. You can also use shortening, because it has a higher baking temperature, the cookie won't spread as much.
3.) Check the expiration date on your baking soda and powder. Yes they do expire. If they are expire, throw it away they won't be effective in baking anymore. And sift your flour.
4.) Pre-crack your eggs into a separate bowl, that way if you get shells in, it's a lot easier to pull out and if you get a bad egg it won't ruin your batter. Add eggs in one at a time and let it incorporate before adding the next egg.
5.) Pull your cookies out of the oven just when the edges are brown and the center still looks a little under baked. It'll continue cooking on the sheet. If your cookies look done in the oven, chances are they're over baked and will be dry and crispy.
6.) I like to chill the dough at least 1/2 hour before baking. It helps with the consistency of your dough and your cookies will spread less in the oven.
7.) Use shiny baking sheets, dark pans absorb more heat and can cause over browning.
8.) Make sure you're using a cool cookie sheet. If you're cookie sheet is warm, your cookies may spread too much.
9.) Any other questions? Feel free to ask. I'll help if I can! Happy Baking!
Monday, September 13, 2010
Sunday, August 29, 2010
Saturday, August 21, 2010
Thanks to everyone who's been following my kickstarter project and have backed me! It's so amazing to see support from so many people! I've just perfected the new Cookies N' Cream truffie....white chocolate with chopped oreos and am excited for all my bakers to try them at The Cookie Chew re-launch party! Thanks again!
Wednesday, August 18, 2010
Other updates that are very exciting for me:
1.) I entered a contest in Daily Candy to celebrate their 10 year anniversary to find the next best big thing in fashion, food and fun! One winner from each category will win $10,000, a trip to NYC for a business intensive and a party thrown in The Cookie Chew's honor! OMG!! This quirky fun filled e-newsletter alone is what transformed Bacon Salt (a flavoring that turns anything to tasting like bacon...ingenious!) into a $1.8m company! Wish me luck!
2.) I also just agreed to sponsor an event for Project Ethos (www.projectethos.com) as a VIP Buyer Bag Sponsor for their red carpet event in San Diego at Fluxx nightclub at the end of this month. Project ETHOS is an incubator for emerging fashion, music and art and will feature 8 new emerging designer's Spring 2011 lines. They also have two Project Runway Alumni (Jesus Estrada and Gordana Gehlhausen) headlining the fashion runway segment of the event and a Special Headlining Music Performance by Sophia Fresh, singers of the hot new song "This Instant" feat. T-Pain which is featured in the new STEP UP 3D Movie. It looks so cool and I'm stoked for it to happen. If anyone is in SD next weekend, you should look into going!
Monday, August 16, 2010
I used canned pineapple which added great pineapple flavor with a little of the juice included but made the cookies kind of cakey, like a muffin top. I also only used a out a half of cup of coconut which I think I will increase to make the cookies a little chewier. I added a little coconut extract which I liked and might add some rum to the next batch. But I'll also use all brown sugar and dried pineapple instead of the canned and using any white sugar at all. For the topping I made a pineapple glaze which made the cookie way to sweet...even for me! For the next batch, I think I'll try white chocolate instead. It was also my first time toasting coconut and lesson learned, take it out the oven a little before you think it's done because it'll continue browning on the baking sheet. Stay tuned for the next trial! So close!!!
Monday, August 9, 2010
Thursday, August 5, 2010
Many people have asked me this question since launching my project “The Re-Launch of The Cookie Chew” (http://www.kickstarter.com/projects/1650956569/the-cookie-chew-changing-the-way-we-eat-a-cookie) on Kickstarter, so I thought I’d take some time to answer it.
In my opinion, we all want to be part of something great, whether it’s donating to your favorite charity or helping an elderly woman cross the street, we all have inner heroes just waiting to be unleashed. For me, I’ve always wanted to leave my mark in this world and hope along the way impact and be a part of as many lives as I can. Which is why when I came across the Kickstarter site and learned about what they do, I immediately fell in love and decided to join the community.
Brief History & Concept
Frustrated at how hard it was to raise money to pay for two Austrian DJs to come to the U.S., Perry Chen, a day trader at the time, who had opened an art gallery and dabbled in the music industry came up with the notion of soliciting funds online. "There are all sorts of good ideas out there that never have a chance to succeed,” says Chen.
Basically, people with a cool idea or cool project, but not enough money, meet people -- local or global -- who can fund it, in small pieces, with the twist that the money they pledge will be collected from them only if the project reaches 100 percent of its funding goal.
In essence, Kickstarter allows people with creative projects to build pages on the site to describe the work they hope to do and the costs they face, and, crucially, to offer various rewards and benefits to potential backers in exchange for pledges of support. They share samples of their previous works, describe their new projects with audio or video clips, and provide links to more robust websites related to the project at hand. The hope is that their fundraising effort will go viral, providing them with capital and their backers with some nifty goodies and a sense of a communal job well done.
Kickstarter's chief technology officer has a name for it: "crowd-funding." "It leverages social media across the creative community. Kickstarter isn't precisely microfinancing, which"implies investment. We don't allow people to offer equity to their backers or promise a return." Kinda cool, don’t you think?
In it’s first year, kickstarter funded $600K and to date this year $1.5M in miscellaneous various projects. Its most famous campaign has been for New York-based Diaspora, an open-source alternative to Facebook; the four programmers behind the project needed $10,000 to buy time to work on it; people contributed nearly $190,000 -- a startling 1,892 percent -- days before its deadline. That’s insane!
From the words of Kickstarter:
We believe that...
• A good idea, communicated well, can spread fast and wide.
• A large group of people can be a tremendous source of money and encouragement.
Here's the Kickstarter DNA:
2. ALL-OR-NOTHING FUNDING!
So basically, in hopes of funding my dream and my passion through the support and help of a community of creatives, my project was launched 24 days ago. I have 19 days left and still not quite halfway there. But I’m hopeful and staying positive that others will want to be a part of my something great! (http://www.kickstarter.com/projects/1650956569/the-cookie-chew-changing-the-way-we-eat-a-cookie)
Tuesday, July 20, 2010
Here’s a decision that isn’t a hard one to make. Do spicy and chocolate go together? Oh I think so! Cayenne dark chocolate truffle stuffed cookie. The newest addition to the truffie collection!
(The picture kinda sucks cause it's from my phone but you get the point)
AND since it was kickstarter that's inspired me to start baking, blogging and pursuing again, as a special thank you, every backer will also get this new flavor to try with your pledge! Thanks again!