Sunday, August 29, 2010

We did it!!

Thank you so much to all my backers and all the support I received for kickstarter! It's incredible how quickly momentum can take over and create a whirlwind of activity. In the last 48 hours of my project I managed to raise over $2k! ( a whole $1k over my original goal!) I can't believe we did it! With that I'm ready to get back to baking and changing the world of cookies as we know it! Thanks again to everyone! I love you all!

Saturday, August 21, 2010

VIP Backer Bag New Addition

Thanks to everyone who's been following my kickstarter project and have backed me! It's so amazing to see support from so many people! I've just perfected the new Cookies N' Cream truffie....white chocolate with chopped oreos and am excited for all my bakers to try them at The Cookie Chew re-launch party! Thanks again!

Wednesday, August 18, 2010

Over half way there....and other updates!

his is so cool! I'm getting so close and getting very very excited! Thank you to all my backers who have gotten me this far...but we still have the other half left. Please spread the word!! Tell your friends, your family, tell anyone you know who loves a good yummy cookie! I can't believe it's almost there! Thanks again for all your support. Many many cookies filled with lots of love are definitely headed your way! ;)

Other updates that are very exciting for me:

1.) I entered a contest in Daily Candy to celebrate their 10 year anniversary to find the next best big thing in fashion, food and fun! One winner from each category will win $10,000, a trip to NYC for a business intensive and a party thrown in The Cookie Chew's honor! OMG!! This quirky fun filled e-newsletter alone is what transformed Bacon Salt (a flavoring that turns anything to tasting like bacon...ingenious!) into a $1.8m company! Wish me luck!

2.) I also just agreed to sponsor an event for Project Ethos ( as a VIP Buyer Bag Sponsor for their red carpet event in San Diego at Fluxx nightclub at the end of this month. Project ETHOS is an incubator for emerging fashion, music and art and will feature 8 new emerging designer's Spring 2011 lines. They also have two Project Runway Alumni (Jesus Estrada and Gordana Gehlhausen) headlining the fashion runway segment of the event and a Special Headlining Music Performance by Sophia Fresh, singers of the hot new song "This Instant" feat. T-Pain which is featured in the new STEP UP 3D Movie. It looks so cool and I'm stoked for it to happen. If anyone is in SD next weekend, you should look into going!

Monday, August 16, 2010

Pina Colada Cookie attempt number...well who's really counting?

This has been a cookie in the works for years now and I'm finally close....I think....attempt number...well who really knows is only a couple changes away.

I used canned pineapple which added great pineapple flavor with a little of the juice included but made the cookies kind of cakey, like a muffin top. I also only used a out a half of cup of coconut which I think I will increase to make the cookies a little chewier. I added a little coconut extract which I liked and might add some rum to the next batch. But I'll also use all brown sugar and dried pineapple instead of the canned and using any white sugar at all. For the topping I made a pineapple glaze which made the cookie way to sweet...even for me! For the next batch, I think I'll try white chocolate instead. It was also my first time toasting coconut and lesson learned, take it out the oven a little before you think it's done because it'll continue browning on the baking sheet. Stay tuned for the next trial! So close!!!

Monday, August 9, 2010

Back to school...

It's so amazing to see how many people will support you if you're willing to take a risk and put it out there. I know I posted an update about my old UCSD professor asking me to come in and give a talk about Kickstarter and my project when it first launched... well 20 days later it finally happened and it was awesome! In preparation for my presentation, I did a little research on Kickstarter and found a very encouraging statistic that I hope holds true. I read that 90% of all projects that get funded up to 20% get fully funded and 100% of projects that reach 50% eventually make 100% too!!! I'm up to 37% with only 14 days left and I'm starting to feel the pressure but so excited to see the results!! Thanks to all my 17 backers so far! You guys have no idea how much this means to me and I truly truly appreciate it! Here are some pics on my speaking debut.....:)

Thursday, August 5, 2010

What is Kickstarter and why did I do it?

Many people have asked me this question since launching my project “The Re-Launch of The Cookie Chew” ( on Kickstarter, so I thought I’d take some time to answer it.

In my opinion, we all want to be part of something great, whether it’s donating to your favorite charity or helping an elderly woman cross the street, we all have inner heroes just waiting to be unleashed. For me, I’ve always wanted to leave my mark in this world and hope along the way impact and be a part of as many lives as I can. Which is why when I came across the Kickstarter site and learned about what they do, I immediately fell in love and decided to join the community.

Brief History & Concept

Frustrated at how hard it was to raise money to pay for two Austrian DJs to come to the U.S., Perry Chen, a day trader at the time, who had opened an art gallery and dabbled in the music industry came up with the notion of soliciting funds online. "There are all sorts of good ideas out there that never have a chance to succeed,” says Chen.

Basically, people with a cool idea or cool project, but not enough money, meet people -- local or global -- who can fund it, in small pieces, with the twist that the money they pledge will be collected from them only if the project reaches 100 percent of its funding goal.

In essence, Kickstarter allows people with creative projects to build pages on the site to describe the work they hope to do and the costs they face, and, crucially, to offer various rewards and benefits to potential backers in exchange for pledges of support. They share samples of their previous works, describe their new projects with audio or video clips, and provide links to more robust websites related to the project at hand. The hope is that their fundraising effort will go viral, providing them with capital and their backers with some nifty goodies and a sense of a communal job well done.

Kickstarter's chief technology officer has a name for it: "crowd-funding." "It leverages social media across the creative community. Kickstarter isn't precisely microfinancing, which"implies investment. We don't allow people to offer equity to their backers or promise a return." Kinda cool, don’t you think?

In it’s first year, kickstarter funded $600K and to date this year $1.5M in miscellaneous various projects. Its most famous campaign has been for New York-based Diaspora, an open-source alternative to Facebook; the four programmers behind the project needed $10,000 to buy time to work on it; people contributed nearly $190,000 -- a startling 1,892 percent -- days before its deadline. That’s insane!

From the words of Kickstarter:

We believe that...

• A good idea, communicated well, can spread fast and wide.
• A large group of people can be a tremendous source of money and encouragement.

Here's the Kickstarter DNA:


So basically, in hopes of funding my dream and my passion through the support and help of a community of creatives, my project was launched 24 days ago. I have 19 days left and still not quite halfway there. But I’m hopeful and staying positive that others will want to be a part of my something great! (